Profiling your audience

The ‘Boutique’ reader: Farida, 20, a passionate and trendy music fan. She’s into singing. Through her childhood that has been what put her in the spotlight in her family. She has a history of many performances and she has taken several musical classes such as the piano and voice practice. Her style is very contemporary, she never wears any artificial brands, partly because she comes from a wealthy background, she’s into Louis vuitton and Christian Louboutine. She’s a fashion trend setter and also loves to read star signs and read peoples actions towards things. Farida loves to live the high life. Her attitude is abominable at times, but her personality overall is engaging. Out of her family she the second oldest, with one older sister and three younger sisters. She’s into different types of music genres such as R&B, African, blues, hip hop and rock. Her main idols in the music industry are Michael Jackson, Madonna, Nicki Minaj and Beyonce. She doesn’t work, and she’s a student at Cambridge University. For the weekend she enjoys partying and meeting up with her family. Her eating lifestyle is very light she doesn’t tend to enjoy take always and fast food restaurants always.

To develop my product for my target reader Farida, I’m going to include several sections to do with fashion trends, which will consist of high street fashion, runaway fashion and Brands. In these there will be loads of celebrities wearing these products not just any un-known model. This product will contain more than one genre such as R&B, pop and rock. The artists that are focused on are Nicki Minaj, Rihanna, Beyonce, Kanye west, Ed shereen, Chris brown and Lady Gaga, with a special section showing what’s inside Rihanna closet. There will be a star sign section at the end, giving in detail each star sign information of the month. There will be the latest gossip on the music industries, consisting of leaks of new singles and celebrity gossip. And finally there will be a lyrical double page, presenting lyrics of the top 5 singles of the month the product was issued.