Question 3: What kind of media institution might distribute your media product and why?

Relating back to my publishing house case study, which was the stage I planned and researched for my music magazine. I think Conde Nast digital will be a good in distributing and publishing my music magazine. Firstly because this distributor doesn’t distribute hip and R&B music magazines, so it’s something new and unique to Conde Nast digital. This will give my music magazine a good start to the sales and it will increase my audience and the magazine’s popularity. As my magazine will also be new to the market as well. Conde Nast also distribute magazines such as allure and team vogue, these both relate to my magazine because both magazines are based on fashion and telling stories. My magazine has a focus on teen American fashion which is pursued through the model on the front cover. ‘Teen vogue’ is a good magazine to relate my own magazine with because it targets a teen audience which matches my target audience. Also on the front cover of this Allure magazine is one the biggest names of R&B music, ‘Nicki Minaj’ this is similar to my magazine because it’s based on R&B.

Secondly, there will be no competition in the company as ‘UNIQUE’ will be the first and the only music magazine in the market. This creates an advantage for the sales, which means there will be a big financial benefit for Conde Nast digital therefore will have benefit on the popularity of Conde Nast and will increase the amount of people viewing this distribution. It will also be an advantage to my magazine as the target audience will increase. This could be due to more advertisements and sponsors; this will build a contrast between my magazine and the other magazines being published through Conde Nast.

I will distribute my magazine is big stores such as WHSmith, and in Big name supermarkets such as Tesco and Sainsbury’s. My magazine will also be found in local off license shops. Selling it in these well-known shops will make my magazine more accessible to my target audience. And it will also be easier to get hold of. These shops are also where different kind of magazine’s are sold at so it will be more sensible to distribute my magazine at theses following shops. And also Conde Nast distributes in basic media outlets so it’s more suitable to present my magazine in these basic stores that has access to media items.