The first stage of this project I observed and analysed my chosen magazine that I would use to enhance me in making my own music magazine look realistic. In this project I have used conventions, developed conventions and I have also challenged a convention to attract my target audience. I moreover followed typical conventions more in my magazine so that my magazine could look more professional and expensive rather that cheap. One of the conventions I started of portraying was the Masthead, which I made bold and big, with a sans serif font at the top of the page. And I also got it from a site called dafonts.com rather than using a usual font from Photoshop. This keeps the cover page looking like a classic music magazine cover, like the Vibe magazine Masthead. Copying this convention would consolidate the type of audience am targeting and will portray the magazine as more efficient.
The stamp used at the top right of the page underneath the masthead is also a convention used in my music magazine. This is used to promote briefly what my magazine has on offer to my target audience. This can also be chosen as a way to communicate with the audience.
To follow the conventions of a magazine I also included a dateline and a barcode, I challenged both of these conventions. The barcode is usually on the bottom right or left of a page so I followed this norm so that my magazine could look classic and professional.
I also used cover lines which is another basic convention to use in a music magazine. I challenged this convention, with the same colour and the same fonts persisting to make my cover look more organised, however I the lay out of my cover lines is moved to the left in one column. However for the main cover line is a developed convention, I used a wider and bold font which I made stand out to my chosen audience and so that they knew what the main article of the current issue of my music magazine was going to be about and this is important because the main cover line is the selling point of the magazine. I changed the format of the fonts, keeping it suitable for my target audience. The main cover line is also placed at the bottom of the page but fills the whole width of the page. This particular layout was suggested so that the main image was still the focus of the cover of the magazine and also to prevent the page from being too busy.
A popular convention of a music magazine is to use a medium close up as the dominant image, which I have also used in my own magazine. It made my magazine cover look intense. It also creates a relationship with the audience because the ladies eye contact in the image is focused straight at the lenses of the camera which was used to capture the shot. This can also be another advantage to the sales of the magazine because the target audience is communicating with the dominant image. The way the lady is posing helps to enhance the type of music genre my music magazine is based on.
In my contents page I have also developed and followed the conventions used in vibe music magazine. I used one bold picture as it’s used as a main contents convention in real music magazines. This picture is used to
interest the reader to read on and so that attracts my target audience.
I also included a category of what the magazine features, which is another convention used in music magazines. I challenged this convention and laid it to the right side of the page. This made my contents page look more neat and professional.
Additionally my double page spread follows conventions. I used a black and white colour scheme with a hint of turquoise so I challenged my convention. This created an unusual and unique look to my magazine. I organised my article by putting the main heading in a sans serif font downloaded by dafonts.com. And underneath this is where I placed the headline and two columns. I followed this convention as it is used in a wide range of music magazines and also to make my magazine look real.
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